{"id":5754,"date":"2017-10-12T16:45:15","date_gmt":"2017-10-12T16:45:15","guid":{"rendered":"http:\/\/online-marketing.ch\/?page_id=5754"},"modified":"2019-09-10T15:25:40","modified_gmt":"2019-09-10T15:25:40","slug":"analytics","status":"publish","type":"page","link":"https:\/\/online-marketing.ch\/blog\/analytics\/","title":{"rendered":"Analytics"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #f5f6f7;background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-two-third\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% + 4% ) * 0.66666666666667 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><h1>Analytics<\/h1>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-top:30px;margin-bottom:35px;width:100%;max-width:95px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#7bb227;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-2\"><p>Analytics for a better User Experience &#8211; Hier gibt es alle Neuigkeiten rund ums Thema Analyse und Conversion-Optimierung. Wir w\u00fcnschen viele interessante Stunden beim Lesen und Analysieren!<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:40px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-blog-shortcode fusion-blog-shortcode-1 fusion-blog-archive fusion-blog-layout-medium fusion-blog-pagination\"><div class=\"fusion-posts-container fusion-posts-container-pagination fusion-blog-rollover\" data-pages=\"1\"><article id=\"blog-1-post-10711\" class=\"fusion-post-medium post-10711 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing-blog category-digital-analytics-blog category-digital-marketing-blog category-suchmaschinenmarketing-blog category-suchmaschinenoptimierung-blog category-social-media-marketing-blog\">\n\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper fusion-image-size-fixed\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/online-marketing.ch\/wp-content\/uploads\/2023\/05\/Digital-Marketing-Audit-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271893%27%20height%3D%271262%27%20viewBox%3D%270%200%201893%201262%27%3E%3Crect%20width%3D%271893%27%20height%3D%271262%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/online-marketing.ch\/wp-content\/uploads\/2023\/05\/Digital-Marketing-Audit-320x202.jpg\" data-srcset=\"https:\/\/online-marketing.ch\/wp-content\/uploads\/2023\/05\/Digital-Marketing-Audit-320x202.jpg 320w, https:\/\/online-marketing.ch\/wp-content\/uploads\/2023\/05\/Digital-Marketing-Audit-700x441.jpg 700w\" data-sizes=\"auto\" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/online-marketing.ch\/post\/digital-marketing-blog\/digital-marketing-audits\/\">\n\t\t\t\t\t\tDigital Marketing Audits\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/online-marketing.ch\/post\/digital-marketing-blog\/digital-marketing-audits\/\" aria-label=\"Digital Marketing Audits\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/online-marketing.ch\/post\/digital-marketing-blog\/digital-marketing-audits\/\">Digital Marketing Audits<\/a><\/h2><div class=\"fusion-post-content-container\"><p> Heute geht es um ein Thema, das bei vielen Unternehmen und Organisationen oft ein mulmiges Gef\u00fchl ausl\u00f6st: das Audit. Doch keine Sorge, wir werden versuchen, das Thema sachlich, aber [...]<\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\">Von <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/online-marketing.ch\/post\/author\/pascale-kolleronline-marketing-ch\/\" title=\"Beitr\u00e4ge von Pascale Koller\" rel=\"author\">Pascale Koller<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2023-06-01T07:14:29+00:00<\/span><span>04\/05\/2023<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/online-marketing.ch\/content-marketing-blog\/\" rel=\"category tag\">Content Marketing<\/a>, <a href=\"https:\/\/online-marketing.ch\/digital-analytics-blog\/\" rel=\"category tag\">Digital Analytics<\/a>, <a href=\"https:\/\/online-marketing.ch\/digital-marketing-blog\/\" rel=\"category tag\">Digital Marketing<\/a>, <a href=\"https:\/\/online-marketing.ch\/suchmaschinenmarketing-blog\/\" rel=\"category tag\">SEA<\/a>, <a href=\"https:\/\/online-marketing.ch\/suchmaschinenoptimierung-blog\/\" rel=\"category tag\">SEO<\/a>, <a href=\"https:\/\/online-marketing.ch\/social-media-marketing-blog\/\" rel=\"category tag\">Social Media Marketing<\/a><span class=\"fusion-inline-sep\">|<\/span><\/div><div class=\"fusion-alignright\"><a class=\"fusion-read-more\" href=\"https:\/\/online-marketing.ch\/post\/digital-marketing-blog\/digital-marketing-audits\/\" aria-label=\"More on Digital Marketing Audits\">Weiterlesen<\/a><\/div><\/div><\/article>\n<article id=\"blog-1-post-7882\" class=\"fusion-post-medium post-7882 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing-blog category-digital-analytics-blog category-digital-marketing-blog category-suchmaschinenmarketing-blog category-suchmaschinenoptimierung-blog category-social-media-marketing-blog\">\n\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper fusion-image-size-fixed\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/online-marketing.ch\/wp-content\/uploads\/2018\/12\/shutterstock_438088582-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271600%27%20height%3D%271047%27%20viewBox%3D%270%200%201600%201047%27%3E%3Crect%20width%3D%271600%27%20height%3D%271047%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/online-marketing.ch\/wp-content\/uploads\/2018\/12\/shutterstock_438088582-320x202.jpg\" data-srcset=\"https:\/\/online-marketing.ch\/wp-content\/uploads\/2018\/12\/shutterstock_438088582-320x202.jpg 320w, https:\/\/online-marketing.ch\/wp-content\/uploads\/2018\/12\/shutterstock_438088582-700x441.jpg 700w\" data-sizes=\"auto\" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/online-marketing.ch\/post\/content-marketing-blog\/neuer-online-marketing-plan-2022-2\/\">\n\t\t\t\t\t\tNeues Jahr &#8211; Neuer Online Marketing Plan\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/online-marketing.ch\/post\/content-marketing-blog\/neuer-online-marketing-plan-2022-2\/\" aria-label=\"Neues Jahr &#8211; Neuer Online Marketing Plan\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/online-marketing.ch\/post\/content-marketing-blog\/neuer-online-marketing-plan-2022-2\/\">Neues Jahr &#8211; Neuer Online Marketing Plan<\/a><\/h2><div class=\"fusion-post-content-container\"><p> 2022 steht vor der T\u00fcr und somit auch ein neues Jahr voller digitalen M\u00f6glichkeiten. Eins ist gewiss - die Digitalisierung hat l\u00e4ngst Einzug gehalten und immer mehr Unternehmen erkennen, [...]<\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\">Von <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/online-marketing.ch\/post\/author\/bruno\/\" title=\"Beitr\u00e4ge von Bruno Eggenberger\" rel=\"author\">Bruno Eggenberger<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2022-07-07T13:14:51+00:00<\/span><span>21\/12\/2021<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/online-marketing.ch\/content-marketing-blog\/\" rel=\"category tag\">Content Marketing<\/a>, <a href=\"https:\/\/online-marketing.ch\/digital-analytics-blog\/\" rel=\"category tag\">Digital Analytics<\/a>, <a href=\"https:\/\/online-marketing.ch\/digital-marketing-blog\/\" rel=\"category tag\">Digital Marketing<\/a>, <a href=\"https:\/\/online-marketing.ch\/suchmaschinenmarketing-blog\/\" rel=\"category tag\">SEA<\/a>, <a href=\"https:\/\/online-marketing.ch\/suchmaschinenoptimierung-blog\/\" rel=\"category tag\">SEO<\/a>, <a href=\"https:\/\/online-marketing.ch\/social-media-marketing-blog\/\" rel=\"category tag\">Social Media Marketing<\/a><span class=\"fusion-inline-sep\">|<\/span><\/div><div class=\"fusion-alignright\"><a class=\"fusion-read-more\" href=\"https:\/\/online-marketing.ch\/post\/content-marketing-blog\/neuer-online-marketing-plan-2022-2\/\" aria-label=\"More on Neues Jahr &#8211; Neuer Online Marketing Plan\">Weiterlesen<\/a><\/div><\/div><\/article>\n<article id=\"blog-1-post-7752\" class=\"fusion-post-medium post-7752 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-analytics-blog\">\n\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper fusion-image-size-fixed\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/online-marketing.ch\/wp-content\/uploads\/2018\/10\/20181024_213211-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium lazyload wp-post-image\" alt=\"Call Tracking Day\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271600%27%20height%3D%271200%27%20viewBox%3D%270%200%201600%201200%27%3E%3Crect%20width%3D%271600%27%20height%3D%271200%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/online-marketing.ch\/wp-content\/uploads\/2018\/10\/20181024_213211-320x202.jpg\" data-srcset=\"https:\/\/online-marketing.ch\/wp-content\/uploads\/2018\/10\/20181024_213211-320x202.jpg 320w, https:\/\/online-marketing.ch\/wp-content\/uploads\/2018\/10\/20181024_213211-700x441.jpg 700w\" data-sizes=\"auto\" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/online-marketing.ch\/post\/digital-analytics-blog\/call-tracking-day\/\">\n\t\t\t\t\t\tCall Tracking Day 2018 in Kaiserslautern\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/online-marketing.ch\/post\/digital-analytics-blog\/call-tracking-day\/\" aria-label=\"Call Tracking Day 2018 in Kaiserslautern\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/online-marketing.ch\/post\/digital-analytics-blog\/call-tracking-day\/\">Call Tracking Day 2018 in Kaiserslautern<\/a><\/h2><div class=\"fusion-post-content-container\"><p> Seit ziemlich genau einem Jahr bietet die Online Marketing AG umfassende Call Tracking L\u00f6sungen an. Dazu ist die Online Marketing AG beim BAKOM registriert f\u00fcr \u201cVoIP Inbound-Telefonie f\u00fcr Marketingzwecke\u201d [...]<\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\">Von <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/online-marketing.ch\/post\/author\/murielle-isenegger\/\" title=\"Beitr\u00e4ge von Murielle Isenegger\" rel=\"author\">Murielle Isenegger<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2023-06-01T07:31:15+00:00<\/span><span>31\/10\/2018<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/online-marketing.ch\/digital-analytics-blog\/\" rel=\"category tag\">Digital Analytics<\/a><span class=\"fusion-inline-sep\">|<\/span><\/div><div class=\"fusion-alignright\"><a class=\"fusion-read-more\" href=\"https:\/\/online-marketing.ch\/post\/digital-analytics-blog\/call-tracking-day\/\" aria-label=\"More on Call Tracking Day 2018 in Kaiserslautern\">Weiterlesen<\/a><\/div><\/div><\/article>\n<article id=\"blog-1-post-6895\" class=\"fusion-post-medium post-6895 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-analytics-blog\">\n\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper fusion-image-size-fixed\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/online-marketing.ch\/wp-content\/uploads\/2018\/04\/analytics-925379_1920-1200x800-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27800%27%20viewBox%3D%270%200%201200%20800%27%3E%3Crect%20width%3D%271200%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/online-marketing.ch\/wp-content\/uploads\/2018\/04\/analytics-925379_1920-1200x800-320x202.jpg\" data-srcset=\"https:\/\/online-marketing.ch\/wp-content\/uploads\/2018\/04\/analytics-925379_1920-1200x800-320x202.jpg 320w, https:\/\/online-marketing.ch\/wp-content\/uploads\/2018\/04\/analytics-925379_1920-1200x800-700x441.jpg 700w\" data-sizes=\"auto\" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/online-marketing.ch\/post\/digital-analytics-blog\/global-site-tag\/\">\n\t\t\t\t\t\tDer neue Global Site-Tag und was Sie dar\u00fcber wissen m\u00fcssen\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/online-marketing.ch\/post\/digital-analytics-blog\/global-site-tag\/\" aria-label=\"Der neue Global Site-Tag und was Sie dar\u00fcber wissen m\u00fcssen\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/online-marketing.ch\/post\/digital-analytics-blog\/global-site-tag\/\">Der neue Global Site-Tag und was Sie dar\u00fcber wissen m\u00fcssen<\/a><\/h2><div class=\"fusion-post-content-container\"><p>Im September 2017 hat Google die neue Javascript Bibliothek gtag.js (Global Site-Tag) zum neuen Tracking Standard f\u00fcr Google Analytics und Google AdWords erkl\u00e4rt. \u00dcber die Umstellung auf das neue gtag.js [...]<\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\">Von <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/online-marketing.ch\/post\/author\/bruno\/\" title=\"Beitr\u00e4ge von Bruno Eggenberger\" rel=\"author\">Bruno Eggenberger<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2018-05-15T17:22:18+00:00<\/span><span>10\/04\/2018<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/online-marketing.ch\/digital-analytics-blog\/\" rel=\"category tag\">Digital Analytics<\/a><span class=\"fusion-inline-sep\">|<\/span><\/div><div class=\"fusion-alignright\"><a class=\"fusion-read-more\" href=\"https:\/\/online-marketing.ch\/post\/digital-analytics-blog\/global-site-tag\/\" aria-label=\"More on Der neue Global Site-Tag und was Sie dar\u00fcber wissen m\u00fcssen\">Weiterlesen<\/a><\/div><\/div><\/article>\n<article id=\"blog-1-post-6840\" class=\"fusion-post-medium post-6840 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-analytics-blog\">\n\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper fusion-image-size-fixed\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"320\" height=\"202\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27338%27%20viewBox%3D%270%200%20600%20338%27%3E%3Crect%20width%3D%27600%27%20height%3D%27338%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-blog-medium size-blog-medium lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/online-marketing.ch\/wp-content\/uploads\/2018\/04\/facebook-analytics-2265786_1280-600x338-320x202.png\" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/online-marketing.ch\/post\/digital-analytics-blog\/facebook-pixel\/\">\n\t\t\t\t\t\tFacebook Pixel : Warum sollte man Daten messen und wie funktioniert es?\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/online-marketing.ch\/post\/digital-analytics-blog\/facebook-pixel\/\" aria-label=\"Facebook Pixel : Warum sollte man Daten messen und wie funktioniert es?\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/online-marketing.ch\/post\/digital-analytics-blog\/facebook-pixel\/\">Facebook Pixel : Warum sollte man Daten messen und wie funktioniert es?<\/a><\/h2><div class=\"fusion-post-content-container\"><p>Das Facebook Pixel hilft dabei, eine technische Basis f\u00fcr Retargeting zu schaffen und Kampagnen auf Conversions zu optimieren. Ende 2015 hat Facebook das Pixel eingef\u00fchrt. Bis zu diesem Zeitpunkt gab [...]<\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\">Von <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/online-marketing.ch\/post\/author\/bruno\/\" title=\"Beitr\u00e4ge von Bruno Eggenberger\" rel=\"author\">Bruno Eggenberger<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2018-05-15T17:31:53+00:00<\/span><span>10\/04\/2018<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/online-marketing.ch\/digital-analytics-blog\/\" rel=\"category tag\">Digital Analytics<\/a><span class=\"fusion-inline-sep\">|<\/span><\/div><div class=\"fusion-alignright\"><a class=\"fusion-read-more\" href=\"https:\/\/online-marketing.ch\/post\/digital-analytics-blog\/facebook-pixel\/\" aria-label=\"More on Facebook Pixel : Warum sollte man Daten messen und wie funktioniert es?\">Weiterlesen<\/a><\/div><\/div><\/article>\n<article id=\"blog-1-post-3542\" class=\"fusion-post-medium post-3542 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-analytics-blog\">\n\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper fusion-image-size-fixed\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"303\" height=\"202\" src=\"https:\/\/online-marketing.ch\/wp-content\/uploads\/2015\/03\/27573575_m.jpg\" class=\"attachment-blog-medium size-blog-medium lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27848%27%20height%3D%27565%27%20viewBox%3D%270%200%20848%20565%27%3E%3Crect%20width%3D%27848%27%20height%3D%27565%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/online-marketing.ch\/wp-content\/uploads\/2015\/03\/27573575_m.jpg\" data-srcset=\"https:\/\/online-marketing.ch\/wp-content\/uploads\/2015\/03\/27573575_m-300x200.jpg 300w, https:\/\/online-marketing.ch\/wp-content\/uploads\/2015\/03\/27573575_m.jpg 848w\" data-sizes=\"auto\" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/online-marketing.ch\/post\/digital-analytics-blog\/funf-tipps-fur-die-conversion-optimierung\/\">\n\t\t\t\t\t\tF\u00fcnf Tipps f\u00fcr die Conversion-Optimierung\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/online-marketing.ch\/post\/digital-analytics-blog\/funf-tipps-fur-die-conversion-optimierung\/\" aria-label=\"F\u00fcnf Tipps f\u00fcr die Conversion-Optimierung\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/online-marketing.ch\/post\/digital-analytics-blog\/funf-tipps-fur-die-conversion-optimierung\/\">F\u00fcnf Tipps f\u00fcr die Conversion-Optimierung<\/a><\/h2><div class=\"fusion-post-content-container\"><p>Diese Woche obliegt mir die besondere Ehre, \u00fcber ein Thema berichten zu d\u00fcrfen, \u00fcber das mein gesch\u00e4tzter Kollege Christian Wild erst k\u00fcrzlich einen Artikel ver\u00f6ffentlicht hat. Es geht um die wichtige Frage: Wie bringe ich die Besucher meiner Webseite dazu, eine Transaktion vorzunehmen? Im Fachjargon heisst das: Wie optimiere ich die Conversion-Rate?<\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\">Von <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/online-marketing.ch\/post\/author\/rebekka-rieser\/\" title=\"Beitr\u00e4ge von Rebekka Rieser\" rel=\"author\">Rebekka Rieser<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2018-05-15T17:36:05+00:00<\/span><span>19\/03\/2015<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/online-marketing.ch\/digital-analytics-blog\/\" rel=\"category tag\">Digital Analytics<\/a><span class=\"fusion-inline-sep\">|<\/span><\/div><div class=\"fusion-alignright\"><a class=\"fusion-read-more\" href=\"https:\/\/online-marketing.ch\/post\/digital-analytics-blog\/funf-tipps-fur-die-conversion-optimierung\/\" aria-label=\"More on F\u00fcnf Tipps f\u00fcr die Conversion-Optimierung\">Weiterlesen<\/a><\/div><\/div><\/article>\n<\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":19,"featured_media":0,"parent":5486,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"yst_prominent_words":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics Blog | Bleiben Sie mit uns auf dem neusten Stand<\/title>\n<meta name=\"description\" content=\"Analytics for a better User Experience \u2013 Hier gibt es alle Neuigkeiten rund ums Thema Analyse und Conversion-Optimierung. 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